Worldwide, the reputation of Swiss watches is unmatched. Know-how, impeccable quality, aesthetic craftsmanship, technical innovations: the indication Swiss made reflects all this and much more.
Swissness is the term which covers revision of the Federal law on the protection of trademarks and indications of origin. Because conditions governing the use of these indications generally, and the name Swiss in particular, were not hitherto regulated in detail, the Swiss parliament adopted this revision on 21 June 2013. Swissness introduces new criteria making it possible to determine more precisely the geographical origin of a product or service; in other words, the law stipulates the point at which a product can legitimately claim to be of Swiss origin.
For the watch industry, the adoption of Swissness required the update of the existing ordinance, namely the Ordinance of 1971 governing use of the name Swiss for watches. In this ordinance too, the criteria for obtaining the Swiss made label for watches are being amended and reinforced. Swissness sets a minimum rate of Swiss value of 60% for industrial products, including watches.